Ep 116: Erin Dugan Jurchak, Beauty Influencer/Content Creator
Episode 116 of The Popko Project Podcast features beauty influencer/content creator, Erin Dugan Jurchak. Brought to you by Keller’s Garden Center/Keller’s Lawn Care And Landscaping Services LLC, Ionic Development, The V-Spot Bar in Scranton, and Axelrad Screen Printing.
With almost 275K followers on Instagram and 2.5 MILLION followers on TikTok, we get into how she took her early dreams of being a fashion writer and turned them into being a social media sensation in the beauty world.
But it was far from being as easy as it sounds. She worked for years in sports with the Wilkes-Barre/Scranton Penguins and on TV with Fox 56 followed by some time with a talent booking agency. However, it wasn’t what she loved. Between realizing that and COVID changing the landscape of her profession at the time, she took full advantage of social media, specifically TikTok.
As her following grew, so did the interest of top beauty brands, one of which was the Beachwaver Co. who she recently just launched her own product with.
Erin is a prime example of honing your craft (even if at the time you don’t even realize you’re doing it) and taking advantage of every opportunity thrown your way.
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