Ep 260: The Veer Union
Episode 260 of The Popko Project Podcast features an in-depth conversation with Crispin Earl of The Veer Union.
From major label success to taking control of their masters, The Veer Union have navigated the ever-changing music industry with resilience, strategy, and relentless work ethic. In this episode, Crispin opens up about the band’s evolution, surviving the collapse of the traditional record label system, and how streaming platforms like Spotify have reshaped the game for modern rock artists.
We dive into:
- The Veer Union’s early breakthrough and major label experience
- Buying back their masters and going independent
- The realities of streaming revenue in today’s music industry
- Songwriting in the digital era
- The importance of reinvention and long-term vision
Crispin shares honest insight into what it takes to sustain a rock band in 2025 — from business decisions behind the scenes to staying creatively inspired after years on the road. Whether you’re a longtime fan or someone interested in the mechanics of the modern music industry, this episode delivers both perspective and passion.
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